What sort of information should I add to my charity’s Profile Page?

Remember that visitors to your charity’s profile page want to understand what your organization does and why it’s important. They’ve probably come because they want to know about the work you do and they want to be moved to contribute.

Your challenge is to focus your explanation so that visitors can understand it quickly.

You can use the charity description to elaborate on your mission statement, explaining in more detail the people you serve and the services you offer. Try to convey to potential supporters the impact that your organization has, and what difference you make in the world.

Is there anything about your organization that sets it apart from other organizations doing similar work? Do you serve a specific location or population? Is there a particular need you address which other organizations may not?

We offer more detailed tutorials and webinars on making the most of your charity’s profile.

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